Professional Affiliate Marketing Primer

If you’re new to the professional affiliate marketing Internet business playground, then you’re no doubt wondering what affiliate marketing is all about. In simplest terms, it is marketing and promoting some other company’s products/services on the Internet. You, the pro affiliate marketer, promote through whatever means is available to you (your ezine, blog, email, online advertising, etc.), which then sends traffic and customers to another company’s website, who then does all the work — develop, sell and support the actual products and/or services; close the sale; process the orders, take payments and make delivery; etc. — for the paying customer. You, as the marketer and source of that business, are then paid a commission for your work. That’s it!

The whole business arrangement is essentially revenue sharing. The company that provides the product or service being sold is generally called the affiliate merchant, and he shares the revenue they generate with you, the affiliate marketer, for sending business their way. In most cases, the affiliate marketer drums up that business through various forms of legitimate advertising techniques on a wide variety of online avenues and platforms.

Note that generally, the affiliate merchant does not pay anything for the “marketing” and promotion until a sale has actually occurred. This way, the merchant can minimize both risk and expenditures. Theoretically, the affiliate can then be rewarded more handsomely for taking on that marketing risk and expenditure. However, since the affiliate marketer does not need to take on the risk, investment and expenditure of developing and supporting a product/service and administering a sale, the relationship is very much considered a win-win arrangement, with each party focusing on the part of the business they are good at and interested in.

Tracking, Calculating and Paying Affiliate Income

How the affiliate marketer essentially gets paid for his work depends entirely on the affiliate merchant. In practically all cases, the arrangement is wholly managed through an automated system, with the merchant using Internet server-based software that gives an affiliate marketer a unique link code or ID which the marketer must then use to identify all the traffic and customers he sends to the merchant. This is really the only way the merchant can properly identify, credit and compensate the right affiliate for any business generated.

In some cases, an affiliate merchant uses the resources of a much larger affiliate network service (such as Commission Junction, LinkShare, etc.) to administer its affiliate program. Some other merchants, on the other hand, choose to run their own in-house affiliate system, keeping their program independent from everybody else’s. In practically all cases, however, the basics of how an affiliate program tracks and calculates affiliate commissions follow what is outlined above.

The merchant generally specifies the financial terms beforehand (pay periods, minimum payment thresholds, when money is paid and how, etc.), whether it uses the services of a 3rd party service or runs its own affiliate program in-house. How an affiliate is ultimately paid will depend on these predetermined specifics, and they can run the gamut from being paid online through services like Paypal, having funds wired directly to an affiliate’s bank account, to having a physical check printed and mailed directly to the affiliate.

Although there is obviously a level of trust in the merchant involved in this arrangement, it works because not only is it to the affiliate merchant’s benefit to maintain a good working relationship with its affiliates in order to grow its business and ensure its continued success, the community of professional affiliate marketers is fairly tight-knit with extensive communications channels that quickly reports any shadiness and negative business dealings. On top of that, affiliate programs that run on third party network services offer an extra layer of protection and trust to the affiliate, with the networks helping ensure that all transactions are properly tracked, calculated and compensated. This is one reason that many professional affiliate marketers often adopt a policy that they will only work with affiliate programs that are administered through these third party affiliate network services.

Affiliate Program Selection

You, as the professional affiliate marketer, are free to choose whatever affiliate program you wish to join and market. In other words, you essentially choose which products and/or services you’ll be promoting (through your blog, web site, ezine, advertisements, etc.). It is not a light decision, since your income is very much affected by how well you match your total “offer” to your “audience” or “market.” That, however, is essentially your job and is part of what you as the professional affiliate marketer is compensated richly for.

In many cases, what affiliate programs you do choose is usually determined by your preexisting markets and audiences, For example, if you already run a gardening blog, then obviously the programs you would seek out would be gardening related or ones that you’ve determined would be of interest to the audience demographic your gardening site attracts.

If you are approaching this affiliate marketing business as a pure marketer, however, where the decision on how to market a product or service would be highly dependent on what it is you actually select to promote, how you select an affiliate program can be based on many different factors.

Some professional affiliate marketers, for example, choose programs based on commission size (high payouts per sale) or market size. These are business decisions you have to make, again, part of what you’re getting paid for. Here are some suggestions for beginners, however, that may help you get started.

Choose products/services you are personally interested in. If you are interested in gardening or golf, for example, then focus on products/services specifically for those markets. The plain simple truth of it is that it is much harder to promote a product or service that you really couldn’t care less about.

Choose products/services that do not embarrass you and that you are comfortable having your friends and family associate with you. For example, even though it’s quite lucrative, some professional affiliate marketers are unable to promote dating sites and services for reasons of embarrassment and discomfort.

Choose products/services you are already familiar with and fully understand. Even if you are not all that interested in automobiles or travel, for instance, you may already know more than enough about the products and services in those particular markets that you can actually sell in those market niches.

Select affiliate programs that provide you with the best sales support. This only comes up from prior research, of course, but it’s something you must do anyway. The sales support referred to here are things like training, advertising material and resources, extensive product information, etc. Obviously, the more tools they give you to sell with, the better your chances.

Remember: Being a professional affiliate marketer means that you are in business. Your business. Your success is ultimately determined by your decisions and actions. Good luck.

What is Affiliate Marketing Or an Affiliate Site?

Affiliate Marketing Secrets

Today, we can easily create own web site. As long as you have a Computer Access Internet, You will be able to access sites such as Google, using them to provide web site design templates to create a simple personal website. The website will assign you a Uniform Resource Locator (URL) to store the content on your page, while also adding some of these sites want to advertise advertising. In this way, only one or two hours of your pages on the Internet in!

But how to make your site to achieve more function? How to use it profitable traffic to your site? If you are an online affiliate, how do you attract people to your site to buy things? A can simultaneously satisfy the above two kinds of needs and is quite popular method is to Affiliate Marketing (Affiliate Program). This article will introduce what is affiliate marketing, affiliate marketing principles apply to the object and how to use
affiliate marketing to make your site benefit from.

What is Affiliate Marketing or Affiliate Site?

Affiliate marketing is also called Affiliate Marketing Network (Associate Program), the Affiliate Web site (Online Merchant Web Site) and the affiliated Web site (Affiliate Web Site) an agreement reached between. Stipulated in the agreement, the latter providing the former users, the former to the latter to pay a commission for this. The affiliated sites to place links to business sites, and in accordance with the two sides agreed to receive advertising in return for payment of fees. Returns are generally disbursed in accordance with the adoption Affiliates (Affiliate) sites the number of visitors into the affiliate Web site or a purchase or other acts of the number of customers to be calculated.

Some are also in accordance with the affiliated Web site to access the affiliate Web site banner ads (Banner Ad) to calculate the number of people. Basically, as long as the affiliate merchant site members can give to bring passenger flow or earnings, business web site, which will be in accordance with agreement between the parties to pay a certain remuneration. The recruitment of affiliates (Recruiting Affiliate) is not only a good way to conduct online sales, but also is a cheap and efficient marketing strategy. In addition, it is a good choice of site promotion.

Affiliate marketing, at least the following three:
* Customer
* Affiliated sites
* Merchant Website

In 1996, Amazon (Amazon.com), CEO and founder JeffBezos (Jeff Bezos) to make affiliate marketing as a network marketing strategy to spread open. Amazon On-line commitment, in accordance with referral and affiliate sites to purchase books or other commodities, the number of profit-sharing commission, in order to attract affiliate website point to Amazon books for sale online, or link. The affiliated sites help only sold by Amazon’s other things to do online, including: taking orders, collection, shipped to customers. The results of this strategy victory need more than 500,000 Web site to join them.

Currently, affiliate marketing has been an increasing number of website used by a variety of forms. For many none core E-business the websites to become an affiliate member is engaged in a good way of e-commerce.

Affiliate Program, paid model

Affiliate marketing there are three models of payment:

* Pay according to sales (Based on sales to pay): Amazon’s online affiliate marketing program that is paid by sales of a typical example. In such a pay model, only when a customer through the affiliate link to visit the merchant web site members and produce the actual purchase, the affiliate Web site will pay to affiliates. Some merchants, like Amazon, the same line, according to a certain percentage of sales paid; there are also some merchants for each product sold will be paid a certain amount.

* Pay-per-click (The amount of pay-per-click): In this payment model, the affiliate Web site under the affiliate website and click on the link to point to the number of visitors to the affiliate membership fee. Visitors do not need to buy any commodity, but also from affiliate sites log on to the affiliate website and conduct after the act has nothing to do with the Member Web site.

* According to the number of pay-to guide (According to guide the number of payments): Click here to pay-mode operation of the business according to the completion of guidance (i.e., fills out and submits a form) the number of visitors to the affiliate membership fee. This means that the completion of a affiliate site requires visitors to fill out the information, which information can be used as a affiliate Web site sales leads, or as sales leads to sell other companies.

There are also some other payment model. Basically, the affiliate marketing program, merchants will select their best behavior as a basis for payment, and then transfer to their affiliate sites the occurrence of this behavior, the number of clients paid to affiliated members.

Several basic pay in the above model, derived from some other more prevailing payment mode:
* Two-tier affiliate program(Two-Tier Program): two-tier affiliate program structure and Amway, Avon and other companies used in multi-layer direct marketing (also known as “network marketing”, is a development on behalf of salespeople and commissioned salespeople sell and profit from marketing) is similar to the organizational structure. In this payment model, affiliate membership is not only the sales from its Web site, click on or get a commission to guide behavior, but also its development, and point to cascade under the affiliate Web site is a member of sales, clicks or get a commission to guide behavior.

* The residual income affiliate program(Residual Program): This affiliate program provided that if the members from the affiliate web site visitors to enter the affiliate Web site to purchase products at the affiliate Web site or services, a continuous, affiliate members can thus continues to be a commission. Many customers get from regular income (such as monthly service fee charged) of online merchants to use more of this affiliate program.

In addition, there are a few shows by the number of affiliate programs pay. The implementation of these programs (also known as pay-per-view program of visits) companies only in view of its banner ads the visitors visits to the Member to pay a commission. This pattern often does not fully equipped with the structure of affiliate marketing, just as a traditional advertising and marketing to operate. Compared with traditional advertising, affiliate network marketing advantage only when an affiliate member of the business produced the desired results, the merchant fees are allowed.

While the advertisers, the traditional advertising (for example, that you see on television advertising and a number of banner ads on the Internet) and risk is relatively larger. Because in the traditional advertising model, they do the ads cost effectiveness is uncertain. If your ad is greater than the benefits to the company advertising costs, advertising even if successful; but if the benefits of advertising than advertising costs, the company can only resign to fate. In affiliate marketing, online business is only valid when paid in the ad. Thus, significantly reduced the risk of advertisers. It is precisely because of this, one would like to contract for advertising sites, in order to join affiliate marketing is far more direct way of advertising is much easier to find advertisers.

How to manage affiliate marketing or affiliate software?

Conceptually speaking, affiliate marketing, it seems quite simple; However, to ensure its smooth operation, people need to do a lot of work behind the scenes. In order to truly grasp the affiliate members of the commission amount, the need for someone to track websites visited by members of the actual situation of a affiliate website.

According to the different payment models may need to determine:

* Affiliate membership in a particular site and click to enter the number of merchant sites
* Members through an affiliate site links into the affiliate website and on the website shopping or perform other acts of the expected number of clients
* In the affiliate members of the website of a affiliate website published the number of banner ads

In addition, merchants and affiliate tracking between members of the original agreement to ensure that the latter received a deserved commission.

Whether a merchant Web site to recruit affiliates, or affiliates to identify interested in affiliate marketing programs are a lot of work needs to be done. However, there are still many companies that take the time to personally manage members are quite worth it, therefore, as tirelessly as the Amazon, the pro-force into it. Although these companies the entire process of marketing the program and in full control of the commission paid on time, they are still able to attract a large number of franchisees.

Because their conditions of membership in terms of a zero risk or zero cost, that is, affiliates can link to websites to make money just doing a good job. However, for many sites, recruiting members, or join an affiliate business websites are pieces of time-consuming and laborious task. Web site owners and many have little confidence in the commission calculation of the amount of commercial sites.

Are you looking for more information on affiliate marketing? CK Fang’s has been in the business of affiliate marketing websites for over 3+ years. He is the creator of “What is Affiliate Marketing Or an Affiliate Site”, which give you information what is affiliate marketing.

Affiliate Marketing 101 – What You Need to Know

What would you like to promote? Affiliate marketing is no stranger to the Internet, and certainly no stranger to network marketers and article marketing is still a successful way to promote your online business or blog. Affiliate marketing offers a phenomenal opportunity for people who do not have a lot of start-up capital or a lot of time to put together a giant campaign. Affiliate marketing has some very good advantages which include no product of your own, no inventory, no shipping or overhead and no real sales force. For the merchant it can also be a cheap and effective marketing strategy.

What are Affiliate Programs?
Generally speaking affiliate programs are marketing programs offered by web advertisers or merchants that recruit website owners and bloggers. The merchants provide banner ads, links and buttons for website owners to place on their website to market the merchant’s products. In turn, the website owner or blogger will receive a referral fee or commission when a customer purchases a product that is delivered via an affiliate link. One of the most common types of affiliate links are pay per click (PPC – Pay Per Click) however, increasingly now have been intertwined with email and content marketing.

The Product:
When you are looking for an affiliate program there are some things you need to consider before choosing which company you are going to take arms with. The product should be one of quality can also be a service. As long as it’s a product viable service and it offers something of value to the customer.

There are several types of compensation plans built into affiliate marketing programs, and one of them can be a residual program. However, not all affiliate marketing programs have residual programs built into them. If you can find one with residual funds, then that would be the way to go. However, there are some that actually offer a significantly high commission rate that may make up for the loss of the residual income. There are also others that offer a multilevel marketing structure of compensation. Now if you’re familiar with multilevel marketing than that may be an avenue that you would choose to examine.

But before jumping into any multilevel marketing program, you should read up on it and do a thorough analysis. The last thing you want to do is jump into an affiliate program that is going to be a serious waste of time.

Choosing an Affiliate Program:
Back in 1994 there weren’t very many affiliate programs to choose from and most of them were revolved around offensive content websites. Today, affiliate programs have a higher standard and it is a new way of doing business. There are many companies that have affiliate marketing programs lime Amazon, web hosting companies, domain name registrars, and electronic websites, Apple iTunes, bit defender, panda security, PC health boost, Commission Junction, eBay Partner Network, Google AdSense, VistaPrint and the list goes on and on.

You can find an affiliate program for almost anything you want to sell. It is a good idea to sell something that is related to your website, providing you have one. Not everybody that signs up for an affiliate program has a website to run it through. There are some that actually write articles and direct the URLs to their affiliate program.

Becoming an Affiliate:
If you want to become an affiliate it’s not that hard. You simply go to the website of choice and look for their affiliate link program. Usually what will happen is you will sign up and get a unique affiliate ID along with some banners and links. You then place these on your website so that your potential audience can click on those links which if they purchase, you will receive a commission. Just because you signed up for an affiliate program doesn’t mean that you’re actually going to drive traffic to your website. You still need to do something about driving traffic to your website or affiliate link like write compelling articles and become an expert in your field. These articles can be placed on article databases and are a sure way of driving traffic to your website or affiliate link.

What You Should Look For:
When you go shopping for an affiliate program, try to look for high affiliate commissions, long cookies and of course you would want to get a great conversion rate. Two-tier programs which have the same structure as a multilevel marketing organization and can be quite lucrative. Such organizations that earn billions in multilevel marketing and direct sales is companies like Amway which has been in business for 53 years, Nu Skin started in 1984 and Nature’s Sunshine started in 1972 so multilevel marketing has been around for some time. Residual affiliate programs is definitely the way to go. You continue to make money on that visitor month after month. The advantage here is that eventually your sales start accumulating where you’re making more and more money as opposed to the individual sale where you have to continuously make money to stay at the same level.

Where You Can Go:
There is services out there that have a database of a lot of companies that are doing affiliate program so you do not have to run around and seek out each individual program themselves. Companies like ClickBank where you sign up and select the affiliate program you wish to support.

Marketing Your Link:
Now let’s talk about that affiliate link for a moment. Most affiliate links are extremely long, hideous and some of them have special characters in them like a “?” or “=” sign. These links will not rank on search engines like Google very well and definitely cannot be added to pay per click like Google AdSense. What I would suggest is getting yourself a domain name and rerouting it to your affiliate offer. Let’s take for an example if I wanted to become an affiliate of a cell phone electronics company and I had a website I can actually write a review on a particular cell phone that I’m trying to market. If it’s more than one, then I could just pick a product or two to write my articles on. Anyway, I would try to register a domain name that may have something in it like cheap cell phones or something along those lines to help the search engines determine what your product might be.

Increase Your Sales:
What if you don’t have a website and you wish to increase your sales with affiliate marketing; what would you do? One way to market an affiliate program I briefly touched on is to write quality articles about the product that is being marketed. I truly suggest this strategy to increase traffic and sales. There are several article directories that you can post your articles to, but do not post the same article to multiple sites other than the article directory and your own site if you have one. Article directories can be a very good source of traffic because of their reputation and the amount of visitors they have each month reading your article. Of course, some of those readers will click on your affiliate link driving traffic to your affiliate program. I like Ezine Articles as an article directory, but there are others like; Goarticles, ehow, Examiner, Technorati, Thefreelibrary and much more, but that’s a good start. Don’t just read one article when doing your research and regurgitate the content from that one article. Try to do some in-depth study to get a complete understanding of what it is you’re writing about. Once you have that understanding, try to simplify your article by using either bullet points or topic list. To get people to click on your link you need to be compelled to do so, but the only way to do that is to write compelling articles.

Making money on the net with affiliate programs can be a rewarding experience if you know where to go the fine the right affiliate program and how to do the research needed. Just locating an affiliate program is not all you need to do, you need to weigh the gravity of that affiliate program. First determine what it is you would like to sell and do your research. Hopefully, you will look for something that accents your website or if you don’t have a website, something that you know a lot about so that you can write your reviews.